Our Story
Sangeetcar celebrates the folk artist and folk music of India. Historically, India has been an agrarian society that has depended on the oral tradition for transmitting its heritage and culture. However, with the passage of time, folk musicians have been experiencing difficulties in earning enough and have started taking up other occupations to fill their and their family's stomachs.
Sangeetcar values our rich traditions, customs, and values, and how they have contributed to the richness that is Indian culture and thus, strives to preserve them for future generations. Sangeetcar thus seeks to create a space where folk artists can participate in the preservation of their heritage and music, where their children can see that their musical traditions are valued and honoured, and the world can see the wonder that is indian folk music.
How do we do this?
Well on paper it’s simple, set up mikes, camera, lights and action. We had the artist, we had the location, we had the equipment, the drive, the passion. On the first day of our shoot artists decided that 10:00 am was too early and came for recording a little before noon. We had arrived at 5:00 am and were ready by 6:45. When the artist turned up after their equivalent of “just 5 minutes” they were rather earnest about being late.
We were indeed the invincible 6, hence we stayed with the artist and became their wake up call. Their kitchens were stocked, minimal bedding was arranged and the next day we were ready to shoot. We were up at 3, reached the location at 4, the artists were woken up with tea and biscuits, and taken to the location at 5. After 6-7 months and countless hours of shooting later, the Sangeetcar team decided it was time to head back to home base and commence on our edit.
Ayesha Vasdev
Founder Extraordinaire - Trustee
The founder, gatekeeper and sound engineer par excellence is at the head of our table. Ayesha drinks, eats and sleeps Sangeetcar, music and sound. After Abbey Road studios in London, Sangeetcar was Ayesha's personal project which she started in her house and now is a company ready to take on the world.
Jailakshmi Vasdev
Mother of Dragons - Trustee
At the helm of the trust, Mrs.Vasdev hails from the Maihar Royal Family in Madhya Pradesh and has a lineage of patronange. She has worked in the Indian handicrafts sector for many years. Now she has joined hands with Ayesha to archive Folk music. All bow to the Mother of Sangeetcar (Dragons).
Ved Saxena
Money Man - Accounts Head
Mr. Saxena is the official ATM for Sangeetcar. From PNB to our Trust, Mr.Saxena can run circles around anyone who knows accounts. With decades of experience and still working after retirement, our money man is the best man to work with a cause we're passionate about.
Ruchika Shah
Word Wizard -consultant and editor
Ruchika is a combination of gramarly, spellcheck, a thesaurus and everything else that one could look for in the English language. Apart from that she makes sure we are up to date with all the business activities and regulations.
Meenakshi Verma
The Magician - Associate
Meenakshi has been with us since the beginning and hails from the capital, New Delhi. If paperwork gets stuck, servers have a bug, our in house magician figures out a way to get it all done!
Padfoot
Sirius Black - Support Staff
The most important member of our team. Padfoot is singlehandedly responsible for keeping us all sane during crazy hours and stressful situations. Always playful and forever adorable. Look at him, doesn't he just melt your heart.
